— National Sales Leadership for Premium Wine & Spirits Brands

The Balanced Grape

kiro agency

the art of abundance,

thoughtfully poured

Sales Support

+

Distributor Management

+

Market Execution

+

Brand Activation

About us

— We provide fractional sales leadership for brilliant wine & spirits producers who deserve more than a crowded distributor portfolio.

person using laptop computer

Premium brands are competing for the same top accounts, the same shelf positions and most of them are relying on a distribution model that wasn't built for products like theirs.


The brands that break through don't just have great juice. They have focused representation, a clear route to the right buyers, and someone who shows up with your story, in the right room, at the right moment.


That's the difference we make.

Over a decade of industry experience navigating the U.S. three-tier system for premium wine and spirits brands
0

Years of Executive Leadership

Over a decade of industry experience navigating the U.S. three-tier system for premium wine and spirits brands
0

Years of Executive Leadership

Over a decade of industry experience navigating the U.S. three-tier system for premium wine and spirits brands
0

Years of Executive Leadership

Proven track record driving revenue for premium brands through distributor and key account channels
0M

Revenue Driven

Proven track record driving revenue for premium brands through distributor and key account channels
0M

Revenue Driven

Proven track record driving revenue for premium brands through distributor and key account channels
0M

Revenue Driven

Every door already open with relationships that move product across a deep network ready to activate
0+

Distributor Relationships

Every door already open with relationships that move product across a deep network ready to activate
0+

Distributor Relationships

Every door already open with relationships that move product across a deep network ready to activate
0+

Distributor Relationships

Find the Right Fit

Team

Two people who believe great wine was made to bring more people to the table.

Two people who believe great wine was made to bring more people to the table.


Mark has spent over a decade inside the wine and spirits industry managing the networks, the portfolios, and the incentive structures that determine which brands succeed. He’s spent time on the distributor side, so he understands what makes a brand stand out and what it takes to get it into the right hands.


Alex is a go-to-market strategist with an Executive MBA from Cornell and Queen’s. She turns insight into clear positioning, sharp messaging, and sales materials that give buyers a reason to say yes, and keep your brand top of mind.



Mark has spent over a decade inside the wine and spirits industry managing the networks, the portfolios, and the incentive structures that determine which brands succeed. He’s spent time on the distributor side, so he understands what makes a brand stand out and what it takes to get it into the right hands.


Alex is a go-to-market strategist with an Executive MBA from Cornell and Queen’s. She turns insight into clear positioning, sharp messaging, and sales materials that give buyers a reason to say yes, and keep your brand top of mind.


Team Member Image

Mark Klevinas

Founder & President

Team Member Image

Mark Klevinas

Founder & President

Alexandra Orlando

Creative Strategist

Alexandra Orlando

Creative Strategist

Grow the Right Way

Approach

Fractional National Sales Leadership

01

Your VP of Sales without the full-time price tag. We build the commercial infrastructure your brand needs to compete. Distributor selection, pricing architecture, channel strategy, annual U.S. market planning, and KPI reporting. We tell you what's actually working. Senior-level thinking, fully embedded, without the overhead.

02

03

04

Fractional National Sales Leadership

01

Your VP of Sales without the full-time price tag. We build the commercial infrastructure your brand needs to compete. Distributor selection, pricing architecture, channel strategy, annual U.S. market planning, and KPI reporting. We tell you what's actually working. Senior-level thinking, fully embedded, without the overhead.

Strategy & Planning

02

Design & Development

03

Launch & Optimization

04

Fractional National Sales Leadership

01

Your VP of Sales without the full-time price tag. We build the commercial infrastructure your brand needs to compete. Distributor selection, pricing architecture, channel strategy, annual U.S. market planning, and KPI reporting. We tell you what's actually working. Senior-level thinking, fully embedded, without the overhead.

Strategy & Planning

02

Design & Development

03

Launch & Optimization

04

Client Image

Contact

Let's Talk

Let's Talk

If you're a premium wine, spirits, and non-alcoholic brand ready to unlock the U.S. market or simply tired of being a small line in a large distributor's book — we'd love to hear from you.

If you're a premium wine, spirits, and non-alcoholic brand ready to unlock the U.S. market or simply tired of being a small line in a large distributor's book — we'd love to hear from you.

Book a free 30 minute consultation with Mark

Exceptional Brands Deserve Exceptional Attention.

© 2026 The Balanced Grape LLC.

All rights reserved.

Smarter Performance, Stronger Growth

© 2026 The Balanced Grape LLC.

All rights reserved.

Exceptional Brands Deserve Exceptional Attention.

© 2026 The Balanced Grape LLC.

All rights reserved.